Okay. So the greatness that is Lexis-Nexis comes to the rescue again. Or partly to the rescue. Like, it's pointing to where the fire hydrant is or something.
From the earliest archived stuff they have for the NYT (late 1970s) until 1988, every appearance of "latte" refers to the publishing house of Congdon & Lattes or (occasionally) people with the last name Lattes. Then we start to see "caffe latte" showing up.
1988: in an article about Stendhal's syndrome, "'I don't know what's happening to me,' the American woman at a nearby table said over breakfast in the Pensione Bartoli in Florence, 'I don't seem to be able to function.' She stared off in the distance and ignored her caffe latte."
1989: in an article about the World Series and recovering from the earthquake, "Now that electricity is back in much of the Bay Area, life goes on. Fresh caffe latte and good bread are back in the shops while rescue crews sift the ruins of homes and freeways."
1990: in an article about the World Cup, filed from Rome, "Sitting around the Termini station the other day, I was observing trains every few minutes, fans carrying banners, the babble of languages, soccer headlines everywhere, and steaming caffe latte."
1991: review of Caffe Vivaldi, in NYC: "Most of the vaguely bohemian-looking clientele -- people even read there -- come for one of the assorted coffees, which include cappuccino ($2.50), espresso with Sambuca ($3.50), latte macchiato (glass of steamed milk stained with espresso, $2.50), caffe mocha (espresso, cocoa, steamed milk and whipped cream, $3.25) and caffe Viennese (double espresso, vanilla essence and whipped cream, $3.50)"; also appears in 1991 wrt San Francisco and again wrt soccer and Italy
1992: ref to New Bohemians ("For all the caffe latte and torn turtlenecks implicit in the name of the recently disbanded group"); article re tourists invading Montana (a la this past week's
King of the Hill; "many of those people sipping their iced caffe lattes have come to Bozeman"); article about the new coffee culture starting to catch on in NYC (and another, later one)
1993: article about Portland; article about Starbucks coming to NYC ("It features Italian-style coffee bars selling fresh-roasted beans, pots to brew them in, and drinks like latte (pronounced LAH-tay), a shot of espresso topped with hot milk but less foamy than cappuccino." This is really the first time it gets mentioned without a "caffe" in front of it.); also, it hits Connecticut; home espresso makers (described as a West-coast thing); Leo DiCaprio drinks them; more stuff on coffee in general in NYC
1994: Chock Full o'Nuts starts serving them in NYC; what will become of Greek coffee shops ("Do they spend 60 cents for American coffee or $3.25 for a caffe latte grande?"); upper West Side and bookstore-cafe hybrids (only in headline); health care (small coffee shop used as example; latte provided as high-priced example); more on Connecticut; the Village; Brooklyn ("Manhattan business owners caught on to the $2 coffee and skinny cookie craze a few years ago, and recently, neighborhoods like Park Slope have jumped on board with a variety of coffee bars."); super sizing; social smoking (in a cafe)
1995: whether to tip at a coffee bar; New Jersey (from a former SF-ite); Starbucks ("With designer coffee bars on almost every corner, terms like 'slim grande' and 'short latte' have become regular staples of the city's lexicon"); Lavazza beans ("Partly, Mr. Paderi says, what drives espresso is profit. A latte -- espresso coffee and lots of steamed milk, and in some places a shot of syrup, like strawberry, raspberry or banana -- sells in New York coffee bars for $3 to $3.50, for instance. The ingredients cost 15 cents."); independent booksellers (who don't offer them); Lower East Side cafe/bar
1996: review of
Eye for an Eye ("She is on her way home from the kind of job that entails wearing pert suits and sipping nonfat caffe latte at her desk."); poetry readings at cafe; cheap workouts ("less than the price of a caffe latte"); Madison Smartt Bell revisits Manhattan ("In fact, you don't have to go thirsty half so long if what you want is chichi coffee -- soon enough there'll be a Starbucks on every corner, but how much enlightenment is all this caffeine producing? Coffee or booze, there's almost no one left to drink it but the gentry, and the trouble with those sorts of clients is they're too much like oneself."); Steve Earle drinks 'em; even available in Alaska; stuff about
Friends; basketball article with a Seattle reference (two of these); can buy it at DMV in Cherry Hill, NJ; Patti Smith drinks it; so does Arianna Huffington; brief Starbucks ref (wrt
The Rules)
1997: complaint about inability to get simple cup of coffee ("Today if you want a coffee you've got to speak a foreign language"); Colgate University opens cafe; juice bars want to imitate coffee success; editorial re apathy (i.e., we're well off financially, rich enough to drink lattes, so what do we care); Seattle; cybercafes; San Francisco; NYC (Milky Way latte)
1998: Boomers are aging; teens think fancy coffee is cool; most people don't eat breakfast; Jane Swift (ex-preggers MA gov) drinks 'em; Seattle (two); cafe at NYC indie video rental place; Pacific Northwest; fishing off Long Island ("The boys and girls and Porsches and lattes of summer were long gone from the East End of Long Island"); 1998 elections and how things have changed ("The number of Americans who have tried cappuccino, latte or another espresso-based product grew by 34 percent from 1997 to 1998."); letter to the editor about wastefulness ("The total amount of money 'wasted' on affordable luxuries far exceeds that spent on ridiculous toys. Does anyone really need a $3 cup of cafe latte when a 50-cent cup of coffee will do?"); article about football (? "It is chilly, early mornings like these that explain why cafe latte was invented.")
1999: associated with discussing Hegel; Mission District ("The people sipping lattes at the new Intermission Cafe are young, trendy and non-Hispanic"); indie bookstore ("Her customers at Good Yarns in Hastings-on-Hudson are more than happy to bring their own coffee, a plain cuppa joe for 60 cents from the bagel place next door, rather than take out a loan for a double latte at the nearest superstore."); life style marketing; sex emporium (Hustler Hollywood; two articles); Greenwich Village ("This tiny, rumpled cafe is an oasis of sorts for its dog-loving, cigarette-smoking, Rollerblade-wearing, trend-weary Greenwich Village clientele."); Brooklyn Public Library ("But while the look may be Starbucks at these public establishments, customer tastes are more Dunkin' Donuts. 'This particular group demographic is not latte-cappuccino,' said Ms. Mamary, who sees more demand for plain coffee."); Starbucks in Harlem; northern CA ("a ferns-and-latte hamlet"); exurbs ("this late-20th-century cross of countryside and latte"); Seattle; Starbucks; megaplex gaming complex; banks in Oregon; tea ("lately, ordering tea has ascended into another realm, a ritualistic ceremony with enough bowing and scraping to transport the diner to the days of the Raj"); China; football coaches (NFL)
2000: Starbucks; bookstores; new diners; jazz; popularity of breath mints; World Bank/IMF protests in Seattle ("Starbucks stayed open, keeping the latte flowing hot and thick"); another on the same that seems like satire (protesters drink lattes); smell and memories (dismisses differences among coffees); Seattle; rich people ("It is an early September morning at the Four Seasons Hotel, and Manhattan's power brokers are back from their summer vacations, posturing over caffe lattes and toast in the hotel restaurant"); garage bands (two dudes who work at Starbucks); bodybuilders (don't drink lattes); 2000 election ("I decided to do what all yuppies do when they wallow in meaningless bouts of self-pity during the holidays: drown my sorrows in an overpriced gingerbread latte at Starbucks"); Matthew Shepard drank them
2001: the Clintons (two articles); Seattle (two); San Francisco (two); make 'em at home; economy sucks ("The $4 double-shot latte is being replaced with coffee brewed at home."); Harlem (two); economy sucks in CA ("Think of an economic slowdown in California, and the image that comes to mind these days is of dot-commers having to make do with town houses instead of mansions or, worse, regular coffee instead of caffe latte."); Starbucks (two); anti-Starbucks ("corporate latte"); breakfast; here's where Hesser's "Mr. Latte" begins to appear (several times this year); Starbucks in China (not so Commie any more); making fun of product placement in books ("Even when I finish a first draft and settle in to revise my work while sipping a scrumptious mocha latte at the nearest Starbucks, I strive to keep one principle in mind: integrity above all."); Sony's Aibos (one is named Latte); joke about Bin Laden ("Bin Latte" har har); Starbucks in Japan; Modesto, CA; no lattes ("Hong Park runs a greengrocery on Prince Street in Manhattan, in a land of lattes, fancy beans and chic cafes, on the front line of a raging battle for the coffee customer"); the newly unemployed
2002: it's expensive; Modesto again (where Condit was from); surfing in Australia; Dowd uses it but just to mean caffeinated; too many Starbucks in Manhattan ("Mr. Damian thinks that $3 is a lot to charge for a small latte, but he is willing to pay, if a little reluctantly, to avoid the unexpected."); headline re MOMA's temporary move to Long Island ("Vendors, at Least Some, Brace for the Latte Crowd"); Paul Bettany drinks 'em; so does Mary Hart; Matthew Herbert (anti-consumerist experimental musician) uses one in his art; Denver and art-house theater; Montana; Starbucks v Tim Horton's; Jerry Seinfeld drinks one (but it's his first); automats give way to lattes; fashion and responsibility ("Designer labels are no longer chic, except among rap stars and tourists. Modesty is in. But the $3.75 grande latte at Starbucks is a permissible indulgence. Addictive, nonhallucinogenic and perfectly legal."); baseball from Dowd ("We have the right-wing, left-wing World Series between anodyne Anaheim and a team from latte-land [i.e., San Fran.]");
Friends; Nancy Pelosi ("Republicans cheerfully revived all the old stereotypes of the loony left -- the latte-drinking, culturally alien, soft-on-national-defense limousine liberals."); holiday stuff and buying ("silver stirrers (battery-powered, of course) whirring in latte lovers' newly installed stainless-steel kitchens")
2003: Starbucks (seven); going out of business nostalgia ("all reminiscent of a time when New Yorkers wore handmade clothes, drank more tea than lattes, and played with rag dolls."); article about liberals being pigeonholed by conservatives ("The new vocabulary makes consumer preferences the most telling signs of personal values, so that it seems natural for Richard Lowry, editor of National Review, to talk about the '"tall skim double-mocha latte, please" culture of contemporary America.' Some conservatives have tried to take that connection seriously. David Brooks of The Weekly Standard has tied urban liberals' fondness for expensive coffee drinks to their predilection for inconspicuous consumption. They avoid the traditional luxuries of 'vulgar Republicans,' preferring to spend extravagantly on items that used to be cheap, like coffee, bread and water, or on products that seem to answer to practical needs, like Volvos or hiking boots....Phrases like 'latte liberal' and 'Volvo liberals' have nothing to do with what anybody actually buys -- they're plays on pure brand aura. Liberals are exactly the sort of people you would expect to drink an expensive, milky coffee concoction and to drive a safe, practical car from socialist Sweden."); Catholics; Princeton Public Library ("People here are sipping lattes while translating Dante into Finnish and doing equations in string theory. One feels that a doctorate may be required just to order almond biscotti."); buzz (pun; Hiltons get mentioned); book superstores killing libraries; Hollywood ("tiffs like these are as common as liposuction and chai lattes here"); Harlem gentrification; midwest wrt review of
Married to the Kellys ("Jokes about how you can't get lattes out here"); Westchester; pissy letter re sex ed classes ("Those Hollywood writers Walter Kirn refers to (The Way We Live Now, Nov. 16) are misleading today's young people into believing that young adults in New York City cruise effortlessly through life, swapping sexual partners with greater ease than they would a latte."); Greek diner ("an endangered species in latte-land"); Howard Dean
2004: Brooklyn ("Clubs, bars and latte joints continue to elbow aside the diminishing number of Polish-American shops"); Starbucks (five); suggested tax on lattes in NYC; David Bach, financial dude ("Everybody should cut back on mindless, chronic purchases -- he has coined the term 'latte factor' -- sock the money away and take advantage of the 'miracle' of compounded interest."); Starbucks in Harlem (people trying to stop it from closing because it's symbolic); review of
Coffee & Cigarettes; watch TV on the go; Joe Queenan on nostalgia ("and of course the Blarney Stones that seemed to dominate every street before the latte-lapping gentry went and ruined everything."); rituals ("Riding a bike through Central Park every summer morning while listening to Maria Callas on my iPod, then coming back two hours later along the sunswept trees of Riverside Drive and finding Callas exactly where I'd left her. Listening to Brahms's intermezzos at Starbucks every afternoon while indulging my new addiction, iced grande skimmed lattes. Such rituals give greater luster to random things I already love."); 10-year anniversary of Cafe Cyberia in London ("John Major was prime minister of Britain. The Internet, to most people, was like something out of 'The Jetsons.' 'Latte' was Italian for 'milk,' not American for 'coffee.'"); hybrid SUV ("The hybrid is about to enter the latte generation's comfort zone"); again with the Hegel and the university; and finally, from Thursday (Nov. 4), this bit about the election ("Striking a characteristic New York pose near Lincoln Center yesterday, Beverly Camhe clutched three morning newspapers to her chest while balancing a large latte and talked about how disconsolate she was to realize that not only had her candidate, John Kerry, lost but that she and her city were so out of step with the rest of the country.")